
WEST WALES ENDURANCE COLLECTIVE.
Pembrokeshire, we’re here for you.
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RÁS
RÁS delivers the coaching engine of this collaboration, offering structured, athlete-centred programming that drives consistent progress and long-term development.
Built on high-performance principles and grounded in real-world coaching experience, RÁS provides more than just training plans. We deliver integrated endurance coaching that fits around each athlete’s lifestyle, goals, and ambitions. From Ironman athletes to first-time marathoners, we bring clarity to the chaos, using proven methods and grounded principles to guide every phase of the training journey.
Led by Mathew Pritchard, a seasoned coach and performance strategist, RÁS supports athletes across West Wales and beyond with comprehensive planning, detailed feedback, and a deep understanding of what it takes to perform and enjoy the process.
In partnership with B-Fit and Hydro Dynamic, RÁS ensures athletes receive holistic support across physiology, movement, and mindset, helping them train smarter, recover better, and thrive in both sport and life.
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B-Fit
B-Fit Health & Fitness provides the Strength and Conditioning and rehabilitation backbone of this collaboration, forming a vital pillar in the endurance performance equation.
While structured programming and endurance training are crucial, it is high-quality Strength and Conditioning that builds the foundation for performance, adaptation, and injury resilience. At B-Fit, our expert team uses evidence-based methods to develop stronger, more robust athletes, enhancing running economy, power output, and efficiency across swim, bike, and run.
Led by Matt and Sam, specialists in Strength and Conditioning and rehabilitation, athletes access elite-level support within Pembrokeshire’s premier performance facility. Whether you're returning from injury or pushing for your next breakthrough, B-Fit bridges the gap between clinical care and competitive performance.
As part of this integrated network, B-Fit ensures athletes are physically prepared to tolerate training loads, recover efficiently, and make sustainable gains over time.
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Hydro Dynamic
Hydro Dynamic delivers the technical swim expertise within this collaboration and is led by former elite swimmer and highly experienced coach Craig Nelson.
With over a decade as Head Coach of Pembrokeshire County Swimming, Craig has developed athletes to the highest level, including international medalists and national team representatives. His work with Swim Wales and the Welsh National Coaching Team reflects a career built on delivering results in both performance and participation.
Since 2024, Craig has focused on bringing that expertise to the broader aquatic and triathlon community. Through one-to-one coaching, he supports swimmers of all ages and abilities, from those building water confidence to athletes chasing podiums, helping each individual unlock their potential and progress with purpose.
As part of this collaborative approach, Hydro Dynamic ensures every athlete has access to world-class technical swim input, delivered with care, clarity, and precision.