
WEST WALES ENDURANCE COLLECTIVE.
Pembrokeshire, we’re here for you.
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RÁS
RÁS delivers the coaching engine of this collaboration, providing structured, athlete-centred programming that supports consistent progress and long-term development.
Founded on the principles of high-performance sport and shaped by real-world coaching experience, RÁS offers more than just training plans. We provide integrated endurance coaching tailored to each athlete’s life, goals, and potential. From Ironman athletes to first-time marathoners, we bring clarity to the chaos, using proven methods and grounded principles to guide every phase of the training journey.
Led by Mathew Pritchard, an experienced coach and performance strategist, RÁS supports athletes across West Wales and beyond with comprehensive planning, detailed feedback, and a deep understanding of what it takes to perform, and enjoy the process.
In partnership with B-Fit and Hydro Dynamics, RÁS ensures athletes receive holistic support across physiology, movement, and mindset, helping them train smarter, recover better, and thrive in sport and life.
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B-Fit
B-Fit Health & Fitness forms the Strength & Conditioning and rehabilitation backbone of this collaboration, delivering a vital component in the endurance performance equation.
While structured endurance programming and technical coaching are essential, it’s high-quality Strength & Conditioning that underpins an athlete’s ability to perform, adapt, and stay injury-free. At B-Fit, our team applies evidence-based S&C and movement strategies to build stronger, more resilient athletes — improving running economy, power output, and movement efficiency across swim, bike, and run.
Under the guidance of Matt and Sam — leaders in Strength & Conditioning and rehabilitation — athletes benefit from advanced training methods delivered within Pembrokeshire’s leading performance facility. Whether you’re returning from injury or aiming to optimise performance, B-Fit bridges the critical gap between clinical care and high-level competition.
As part of this integrated performance network, B-Fit ensures endurance athletes are physically prepared to tolerate training loads, recover efficiently, and sustain consistent progress over time.
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Hydro Dynamic
TBC